In this paper the writer described what“ cool” is, what the coolpeople need, and discussed how to design a“cool”thing.

随着社会和文化的发展,“酷”已经成为当代社会重要的美学范畴之一,并形成了相应的审美文化。

The word of "cool" has become a popular one nowadays,but its meanings in ancient Chinese are those: the strong smell and dense balminess of wine,the cruelty of the penalty,extremeness,and mature cereal crops and so on.

“酷”是时下一个非常流行的热门词,其意义在上古汉语中就有酒性猛烈、香气浓郁、刑罚残酷、残暴、极、很、甚、谷物成熟等意义。

An Exotic Loft;

藏酷——LOFT的舶来品

The royal power and cruel officialsof the Emperor Wudi of Han;

汉武帝时代的皇权与酷吏

The cruel officialsin Han Dynasty penalized mainly the local big family,sly official and husbandman,robbers and rebeh while those in the Sui Dynasty punished the low-claas officials and innocent people.

汉、隋两代的酷吏虽然在执法严峻、效忠国君、治理有效等方面有相似之处,但是他们之间又有一定程度的差异。

Meantime,it appears a trend of copying the western theory of literary criticism mechanically;There are two kinds of attitudes to literary criticism: "cool" criticismand flattering criticism.

当前文学批评的状况不容乐观,文学批评在摆脱被简化为政治意识形态的工具,向文学自身的审美性靠近的同时,又出现对西方的文学批评理论生搬硬套的倾向;在文学批评的态度上,"酷评"和吹捧式批评也大行其道。