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ByClaytonMChristensen
MyclassatHarvardBusinessSchoolhelpsstudentsunderstandwhatgoodmanagementtheoryisandhowitisbuilt. Ineachsession, welookatonecompanythroughthelensesofdifferenttheories, usingthemtoexplainhowthecompanygotintoitssituationandtoexaminewhatactionwillyieldtheneededresults. Onthelastdayofclass, Iaskedmyclasstoturnthosetheoreticallensesonthemselvestofindanswerstothosethreequestions: First, HowcanIbesureI’llbehappyinmycareer? Second, HowcanIbesuremyrelationshipswithmyspouseandmyfamilywillbecomeanenduringsourceofhappiness? Third, HowcanIbesureI’llstayoutofjail? Thoughthelastquestionsoundslighthearted, it’snot. Twoofthe32 peopleinmyRhodesscholarclassspenttimeinprison. JeffSkillinofEnronfamewasmyclassmateatHarvardBusinessSchool.
IgraduatedHBSin1979, andovertheyears, I’veseenmoreandmoreofmyclassmatescometoreunionsunhappy, divorced, andalienatedfromtheirchildren. Icanguaranteeyouthatnotasingleoneofthemgraduatedwiththedeliberatestrategyofgettingdivorcedandraisingchildrenwhowouldbecomeestrangedfromthem. Andyetashockingnumberunwittinglyimplementedthatstrategy. Thereason? Theydidn’tkeepthepurposeoftheirlivesfrontandcenter.
Havingaclearpurposehasbeenessentialtome. ButitwassomethingIhadtothinglongandhardaboutbeforeIunderstoodit. WhenIwasaRhodeScholar, Iwasinaverydemandacademicprogram, tryingtocramanextrayear’sworthofworkintomytimeatOxford. Idecidedtospendanhoureverynightreading, thinkingandprayingaboutwhyGodputmeonthisearth. ItwasaverychallengingcommitmentbecauseeveryhourIspentdoingthat, Iwasn’tstudyingappliedeconometrics. IwasconflictedaboutwhetherIcouldreallyaffordtotaketimeawayfrommystudies, butIstuckwithitandultimatelyfiguredoutthepurposeofmylife.
Mypurposegrewoutofmyreligiousfaith, butfaithisn’ttheonlythingthatgivespeopledirection. Forexample, oneofmyformerstudentsdecidedthathispurposewasbringhonestlyandeconomicprosperitytohiscountryandtoraisechildrenwhowereascapablycommittedtohiscause, andtoeachother, ashewas. Hispurposeisfocusedonfamilyandothers, asismine.
Herearesomemanagementtoolsthatcanbeusedtohelpyouleadapurposefullife.
1. UseYourResourcesWisely– Yourdecisionsaboutallocatingyourpersonaltime, energy, andtalentshapeyourlife’sstrategy. Ihaveabunchof“businesses” thatcompetefortheseresources: I’mtryingtohavearewardingrelationshipwithmywife, raisegreatkids, contributetomycommunity, succeedinmycareer, andcontributetomychurch. AndIhaveexactlythesameproblemthatacorporationdoes. Ihavealimitedamountoftime, energyandtalent. HowmuchdoIdevotetoeachofthesepursuits?
Allocationchoicescanmakeyourlifeturnouttoverydifferentfromwhatyouintended. Sometimesthat’sgood: opportunitiesthatyouhaveneverplannedforemerge. Butifyoudon’tinvestyourresourceswisely, theoutcomecanbebad. AsIthinkaboutmyformerclassmateswhoinadvertentlyinvestedinlivesofhollowunhappiness, Ican’thelpbelievingthattheirtroublesrelatedrightbacktoashort-termperspective.
Whenpeoplewithahighneedforachievementhaveanextrahalfhouroftimeoranextraounceofenergy, they’llunconsciouslyallocateittoactivitiesthatyieldthemosttangibleaccomplishments. Ourcareersprovidethemostconcreteevidencethatwe’removingforward. Youshipaproduct, finishadesign, completeapresentation, closeasaleteachaclass, publishapaper, getpaid, getpromoted. Incontrast, investingtimeandenergyinyourrelationshipswithyourspouseandchildrentypicallydoesn’tofferthesameimmediatesenseofachievement. Kidsmisbehaveeveryday. It’sreallynotuntil20 yearsdowntheroadthatyoucansay, “Iraisedagoodsonoragooddaughter.” Youcanneglectyourrelationshipwithyourspouseandonadailybasisitdoesn’tseemasifthingaredeteriorating. Peoplewhoaredriventoexcelhavethisunconsciouspropensitytounderinvestintheirfamiliesandoverinvestintheircareers, eventhoughintimateandlovingfamilyrelationshipsarethemostpowerfulandenduringsourceofhappiness.
Ifyoustudytherootcausesofbusinessdisasters, overandoveryou’llfindthispredispositiontowardendeavorsthatofferimmediategratification. Ifyoulookatpersonallivesthroughthatlens, you’llseethatsamestunningandsoberingpattern: peopleallocatingfewerandfewerresourcestothethingstheywouldhaveoncesaidmatteredmost.
2. CreateAFamilyCulture- It’sonethingtoseeintothefoggyfuturewithaacuityandchartthecoursecorrectionsacompanymustmake. Butit’squiteanothertopersuadeemployeestolineupandworkcooperativelytotakethecompanyinthatnewdirection.
Whenthereislittleagreement, youhavetouse“powertools” – coercion, threats, punishmentsandsoon, tosecurecooperation. Butifemployee’swaysofworkingtogethersucceedoverandover, consensusbeginstoform. Ultimately, peopledon’teventhinkaboutwhethertheirwayyieldssuccess. Theyembraceprioritiesandfollowproceduresbyinstinctandassumptionratherthanbyexplicitdecision, whichmeansthatthey’vecreatedaculture. Culture, incompellingbutunspokenways, dictatestheproven, acceptablemethodsbywhichmembersofagroupaddressrecurrentproblems. Andculturedefinestheprioritygiventodifferenttypesofproblems. Itcanbeapowerfulmanagementtool.
Iusethismodeltoaddressthequestion, HowcanIbemyfamilybecomesanenduringsourceofhappiness? Mystudentsquicklyseethatthesimplestwayparentscanelicitcooperationfromchildrenistowieldpowertools. Buttherecomesapointduringtheteenyearswhenpowertoolsnolongerwork. Atthatpoint, parentsstartwishingtheyhadbegunworkingwiththeirchildrenataveryyoungagetobuildacultureinwhichchildreninstinctivelybehaverespectfullytowardoneanother, obeytheirparents, andchoosetherightthingtodo. Familieshavecultures, justacompaniesdo. Thoseculturecanbebuiltconsciouslyorevolveinadvertently.
Ifyouwantyourkidstohavestrongself-esteemandtheconfidencethattheycansolvehardproblems, thosequalitieswon’tmagicallymaterializeinhighschool. Youhavetodesignthemintofamily’scultureandyouhavethinkaboutthisveryearlyon. Likeemployees, childrenbuildself-esteembydoingthingsthatarehardandlearningwhatworks.
3. Avoid“JustthisOnce” – We’retaughtinfinanceandeconomicsthatinchoosinginvestments, weshouldignoresunkandfixedcostandinsteadbasedecisionsonthemarginalcosts– thatis, thepriceofeachindividualnewsteporpurchase. ButIteachthatthispracticebiasescompaniestowardusingwhatthey’vealreadyputinplace– whathelpedthemsucceedinthepast– insteadofguidingthemtocreatethecapabilitiesthey’llneedinthefuture. Ifweknewthefuturewouldbeexactlythesameasthepast, thiswouldbefine. Butifthefuture’sdifferent, anditalmostalwaysis, thenit’sthewrongthingtodo.
ThemarginalcostdoctrineaddressesthethirdquestionIdiscusswithmystudents: howtolivealifeofintegrity. Oftenwhenweneedtochoosebetweenrightandwrong, avoiceinourheadsays, “Look, Iknowthatasageneralrule, mostpeopleshouldn’tdothis. Butinthisparticularextenuatingcircumstance, justthisonce, it’sokay.” Themarginalcoastofdoingsomethingwrong“justthisonce” alwaysseemstoalluringlylow. Itsuckersyouin, andyoudon’tlookatwherethatpathisultimatelyheadedandatthefullcoastthatthechoiceentails. Justificationforinfidelityanddishonestyinalltheirmanifestationsliesinthemarginalcosteconomicsof“justthisonce.”
I’dliketoshareastoryabouthowIcametounderstandthepotentialdamageof“justthisonce” inmyownlife. IplayedontheOxfordUniversityvarsitybasketballteam. Weworkedourtailsoffandfinishedtheseasonundefeated. TheguysontheteamwerethebestfriendsI’veeverhadinmylife. WegottotheBritishequivalentoftheNCAAtournamentandmadeittothefinalfour. ItturnedoutthatthechampionshipgamewasscheduledforaSunday. IhadmadeapersonalcommitmenttoGodatage16 thatIwouldneverplayballonSunday. SoIwenttothecoachandexplainedmyproblem. Hewasincredulous. Myteammateswere, too, becauseIwasthestartingcenter. Everyoneoftheguysontheteamcametoandsaid, “You’vegottopay. Can’tyoubreaktherulejustthisonetime?” I’madeeplyreligiousman, soIwentwayandprayedaboutwhatIshoulddo. IgotaveryclearfeelingthatIshouldn’tbreakmycommitment, soIdidn’tplayinthechampionshipgame.
Inmanyways, thatwasasmalldecision, involvingoneofseveralthousandSundaysinmylife. Intheory, Icouldhavecrossedoverthelinejustthatonetimeandthenneverdoneitagain. Butlookingback, Icanseethatresistingthetemptationof“justthisone” wasoneofthemostimportantdecisionsIhaveevermade. Mylifehasbeenanunendingstreamofextenuatingcircumstances. HadIcrossedthelinethatonetime, Iwouldhavedoneitoverandoverintheyearsthatfollowed.
ThelessonIlearnisthatit’seasiertoholdtoyourprinciples100 percentofthetimethanitistoholdtothem98 percentofthetime. Ifyougiveinto“justthisonce.” Basedonamarginalcostanalysis, assomeofmyformerclassmatesdid, you’llregretwhereyouendup. You’vegottodefineforyourselfwhatyoustandforanddrawthelineinasafeplace.
4. RemembertobeHumble– It’scrucialtotakeasenseofhumilityintotheworld. Ifyouattitudeisthatonlysmarterpeoplehavetoteachyou, yourlearningopportunitieswillbeverylimited. Butifyouhaveahumbleeagernesstolearnsomethingfromeverybody, yourlearningopportunitieswillbeunlimited. Generallyyoucanbehumbleonlyifyoufeelreallygoodaboutyourselfandwanttohelpthosearoundyoufeelreallygoodaboutthemselvestoo. Whenweseepeopleactinginanabusive, arrogant, ordemeaningmannertowardothers, theirbehavioralmostalwaysisasymptomoftheirlackofself-esteem. Theyneedtoputsomeoneelsedowntofeelgoodaboutthemselves.
5. ChoosetheRightYardstick– Don’tworryaboutthelevelofindividualprominenceyouhaveachieved; worryabouttheindividualsyouhavehelpedbecomebetterpeople. Thisismyfinalrecommendation: Thinkaboutthemetricbywhichyourlifewillbejudged, andmakearesolutiontoliveeverydaysothatintheend, yourlifewillbejudgedasuccess.
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