Directions: Forthispart, youareallowed 30 minutestowriteashortessayonthetopicAdvertisement. Youshouldwriteatleast 120 wordsfollowingtheoutlinegivenbelowinChinese:
1.广告的作用
2.广告的形式多样
3.广告的夸张性
Advertisementsareforcingtheirwayintopeopleslives. Peoplerefertoadvertisementsintheirdailylivesbecausetheyareconsumers. Theadvertisersareusuallymanufacturers, retailersandsalesmen. Theirmerchandiseneedstobeadvertisedtobringittotheattentiontothecustomers. Thusnearlyeveryproductisadvertisedinsomeway. Toalargeextent, goodadvertisingleadstosuccesswhilebadadvertisingcanmeanfailure.
Therearemanywaystoadvertiseandadscomeindifferentforms. Newspaperscarryadvertisements. SomeproductsarepublicizedonTVandradiowhichbringthemintonoticeofawideaudience. Billboardsalsocarryadvertising. Advertisingisabigindustrynowandmanyagencieshavebeensetuptofurnishavarietyofforms..
However, advertisingisnotalwaystruthful. Aproductisoftenmisrepresented. Theadvertiserexaggeratesthebenefitsofthemerchandisehewantstosell. Thus, hemisrepresentsthetruth. Theconsumerfallsvictimtosuchadvertising. Millionsofpeoplehaveboughtadvertisedproductsandhavebeendissatisfiedwiththem。