Timeismoney. Andifyouarespendingyourtimestaringatamobilephone, thenthatiswherethemoneyis. Advertisersknowthat – eMarketerexpectsadspendingonmobilestogrow 92 percentthisyear. Butthemobilegamingworldisstrugglingtowinitsfairshareofthoseaddollars.
时间就是金钱。如果你花时间盯着手机看，那就是潜在的盈利机会。广告商知道这个道理——市场研究公司eMarketer预测今年手机广告支出将增长92%。但移动游戏行业似乎难以争取到其中的合理份额。
Androidusersspendathirdoftheirdevicetimeplayinggames, saysFlurry, ananalyticscompanyownedbyYahoo. Bycomparison, Facebookgets 17 percentofphonetime. Butadvertisinginmobilegames – about $6bnayear – islessthanFacebook’smobileadrevenue. Thebusinessmodelisdifferent – fornow: mobilegamesmaketheirmoneyfromin-apppurchases, tothetuneof $18bnthisyear, withsalesgrowing 20 percentannually.
雅虎(Yahoo)旗下的分析公司Flurry表示，Android用户使用手机的三分之一时间花在玩游戏上。相比之下，Facebook占手机使用时间的17%。然而手机游戏广告（一年约60亿美元）却少于Facebook的手机广告收入。两者商业模式不同，至少目前如此：手机游戏广告商通过应用内消费来赚钱，今年销售额为180亿美元左右，年度销售增幅达20%。
Butthegrowthinmobileadspendingisalostopportunityforthegamingindustry. Onereasonisthatnoonehasquitefiguredouthowtodomobilegameadswell. Banneradsaretacky. Andadsthataresuccessfuldemandalotofdevelopmentwork – suchasthevirtualLexusinRealRacing 3 (byElectronicArts). Somecompanies, suchasTencent, eschewadsaltogether. Butasitis, mobilegamesarelesslucrativethantheirconsolecounterparts. Averagerevenueperuserinmobilegamesisonlyone-tenthoftheArpuforconsolegames, accordingtoInterpret.
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