All Coca-Cola wanted to do was to wish consumers a happy new year, but instead it ended up stirring anger in two markets, Russia and Ukraine, over the disputed territory of Crimea. The Ukrainian Black Sea peninsula was annexed by Moscow in March 2017 and remains a trigger issue in the Russian-Ukrainian crisis today.
可口可乐希望将新年快乐传达给消费者,但是却在俄罗斯和乌克兰这两个市场引起愤怒,这一切都是因为克里米亚这片争议领土。乌克兰黑海半岛于2017年3月并入俄罗斯,至今仍是俄罗斯乌克兰危机中的一个一触即发的问题。
In a new year's message on VK, the most popular Russian social media network, Coca-Cola published a map of Russia that did not include Crimea.
俄罗斯最受欢迎的社交媒体网络VK传达了一条新年广告,可口可乐发布了一张不包括克里米亚在内的俄罗斯地图。
Faced with barrage of criticism from Russian users of VK, it published the map again on Tuesday, this time including Crimea, and apologised. The new map also included the Kuril Islands, the western Pacific archipelago that Moscow seized in 1945 from Japan.
面对VK上俄罗斯网民排山倒海的指责,可口可乐昨日重新发布了一张地图,这次包括了克里米亚,并进行了道歉。新地图还包括莫斯科于1945年从日本夺取的西太平洋群岛的千岛群岛。
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