第三篇
WhowontheWorldCup 1994 footballgame? WhathappenedattheUnitedNations? Howdidthecriticslikethenewplay? 1 aneventtakesplace; newspapersareonthestreets 2 thedetails. Whereveranythinghappensintheworld, reportsareonthespotto 3 thenews.
Newspapershaveonebasic 4 , togetthenewsasquicklyaspossiblefromitssource, fromthosewhomakeittothosewhowantto 5 it. Radio, telegraph, television, and 6 inventionsbroughtcompetitionfornewspapers. Sodidthedevelopmentofmagazinesandothermeansofcommunication. 7 , thiscompetitionmerelyspurredthenewspaperson. Theyquicklymadeuseofthenewerandfastermeansofcommunicationtoimprovethe 8 andthustheefficiencyoftheirownoperations. Todaymorenewspapersare 9 andreadthaneverbefore. Competitionalsolednewspaperstobranchouttomanyotherfields. Besideskeepingreaders 10 ofthelatestnews, todaysnewspapers 11 andinfluencereadersaboutpoliticsandotherimportantandseriousmatters. Newspapersinfluencereaderseconomicchoices 12 advertising. Mostnewspapersdependonadvertisingfortheirvery 13 .Newspapersaresoldatapricethat 14 evenasmallfractionofthecostofproduction. Themain 15 ofincomeformostnewspapersiscommercialadvertising. The 16 insellingadvertisingdependsonanewspapersvaluetoadvertisers. This 17 intermsofcirculation. Howmanypeoplereadthenewspaper? Circulationdepends 18 ontheworkofthecirculationdepartmentandontheservicesorentertainment 19 inanewspaperspages. Butforthemostpart, circulationdependsonanewspapersvaluetoreadersasasourceofinformation 20 thecommunity, city, country, state, nation, andworldandevenouterspace.