To strengthen the competitive power of TV,thus achieving the best communication effect,it is necessary to establish scientific programquality criteria and standard system of production line,thus guaranteeing the quality and level of publicizing operations.

增强电视传媒的核心竞争力,使电视节目的传播效果达到最大化,就要建立科学的节目质量标准及其规范的生产工艺流程体系,这样才能从根本上确保宣传的质量和水平。

From the angle of “the Spring-Festival Gala”, this paper analyzes the strategies to plan programs for evening parties and discusses some new problems worthy of discussion in the background of cultural industry.

文章以“春节联欢晚会”为切入口 ,剖析晚会类活动的节目策划技巧 ,提出文化产业背景下几个值得探讨的新问