随身英语 Thepowerofcolour 色彩的魅力
红色对你来说意味着什么？那么紫色、黑色和绿色分别带有什么象征意义呢？哪个颜色会给人一种可靠的感觉？在设计师与市场营销人员竖立品牌形象时，颜色起着非常重要的作用。本集《随身英语》探讨不同的色彩在注重品牌化的当今市场中所扮演的角色。
课文内容 Vocabulary: Branding 词汇: 品牌化 Takefivecolours: red, black, blue, greenandpurple. Howdotheymakeyoufeel?
It’saquestionofsupremesignificancetodesingersandmarketers. BritishfashiondesingerWayneHemingwayexploredthistopicinaBBCradioprogrammeaboutthepsychologyofcolour. Youcanreadasummaryofhisideasbelow. Doyouagreewithhim? Ordoyouthinkthemeaningofcolourdependsonthecultureyoulivein?
Redis, ofcourse, consideredauspiciousinChina. Buthepointsoutthatit’sapowerfulcolourwhereveryougo, withsomeseriousscientificcredentials. Studieshaveindicatedthatred “raisesbloodpressure”, andclaimthatitstandsoutfromothercoloursthankstoitslongwavelength. Hemingwaysaysitapearstobe “comingtowardsyou”, andsoisusefulforemergencyandalarmsigns, andalsotoforconveying “urgency” ingeneral. That’swhyhethinksredsalepostersseemtoyellatus: “Quick, buyitnow!”
Blackhasadifferentsense. IntheWestit’sassociatedwithdeath, butthathasn’tstoppeditbecomingaprestigiousandmysteriouscolour. Hemingwaysaysit’sthecolourofluxurybrands: thingslike “glossyblacklimousines” and “designerwatches” areoftenblack. Hesaysit’s “verypowerfulandsophisticatedwhenusedasaprimarycolourinbranding.”