Directions:
ReadthefollowingpassagecarefullyandthentranslatetheunderlinedsegmentsintoChinese. YourtranslationmustbewrittenclearlyonANSWERSHEET 2. (10 points)
Thefutureofbusinessliesnotinsellingproductsbutinsellingdreamsandemotions, accordingtoRolfJensen, directoroftheCopenhagenInstituteforFutureStudies. Inhisnewbook, TheDreamSociety, Jensenprofilessixdistinct “emotionalmarkets” andinvitesbusinessestoconsiderhowbesttoprofitfromthem:
ThemarketforAdventuresofferscustomerssafaris, themeparks, sports, andaction/adventureTVshowsandmovies.
Nike'stiestothe “ Adventure ” marketmadeitwillingtopayareported $ 400 millionsimplyfortherighttosponsorBrazil'soutstandingnationalsoccerteam, therebyboostingthebrand ? simageasthefootwearofchampions. (26) Suchaninvestmentmakessenseinamarketwhereconsumersfindmanyproductswithcomparablefeaturesandqualityandmustfindsomereasontochooseoneovertheothers.
ThemarketforLove, Friendship, andTogethernesshassuchofferingsasperfume, gifts, homephotography, restaurants, andentertainment.
(27)Tappingthe “ Togetherness ” market, GuinnessBreweryhasteamedwithanIrishfirmtoestablishachainof “ authentic ” Irishpubsincitiesaroundtheworld — whereIrishcharmandBritishbeersellbrisklyineachother'scompany. InFrance, agrowingnumberoflocalbistrosknownas “ CafesPhilos ” nowemployatrainedphilosophertoleadandmoderatelong (andthirst - producing) debatesamongthecustomersoncomplexquestionsofmorality, thenatureoftime, orhumanity'srelationshiptonature.
ThemarketforCarerecentlyofferedaproductthatcapturedchildren'sdesiretonurtureandcareforpets. TheTamagotchiisademandinglittleelectronicpuppy (orkittenorevenanalien) thatbeepsforattentionfromitsowner. Realpetsarebecominghotelamenitiesinsomeplaces.
TheWho - Am - Imarketoffersproductsthatproclaimtheirowner'sidentity, likefashion, automobiles, andaccessories. (28) LouisVuittonsuitcases, forinstance, tellastorythattheirownerswanttoldtotheworld: “ Iamanexcitingperson, glidingwithperfecteasethroughposhhotelsallovertheworld, andIdoitinstyle.”
ThePeaceofMindmarketfeaturesnostalgia, history, andantiques.
(29) Inrapidlychangingtimes, manypeopleseektheserenityofthefamiliar, beitthebistrosofParisorsmall ? townlifeintheUnitedStates . Forinstance, FirstNationalBankinBrookingsproclaims, “ Westrivetomaintainthesmall ? townbankingatmospherewhilegrowingandchangingwiththetechnologicalage.”
TheConvictionmarket, lastofthesixmarketsincludes “green” products, humanetesting, andworkerwelfare.
(30) Whilemanycompaniesmaybereluctanttobecomeoverlypolitical, theycanhighlighttheirinvolvementinthecommunityandmarkettotheircustomers ? needtomakepurchasesthatareinlinewiththeirconvictions . TrendanalystJohnNaisbittreferredtothistrendascause ? relatedmarketing; amongcompaniestakingthisapproachareBritishPetroleum, whichusesitsWeb
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| 重点单词 | 查看全部解释 | |||
| distinct | [dis'tiŋkt] | 想一想再看 adj. 独特的，不同的，明显的，清楚的 |
联想记忆
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单词distinct 联想记忆： 在拉丁语中原是distinguish（v 区别；辨别）的过去分词 |
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| involvement | [in'vɔlvmənt] | 想一想再看 n. 包含，缠绕，混乱，复杂的情况 |
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| moderate | ['mɔdəreit,'mɔdərit] | 想一想再看 adj. 适度的，稳健的，温和的，中等的 |
联想记忆
X
单词moderate 联想记忆： moder模，规矩+ate表形容词，“具有…的”→有节制的 |
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| approach | [ə'prəutʃ] | 想一想再看 n. 接近; 途径，方法 |
联想记忆
X
单词approach 联想记忆： ap一再，proach接近－靠近 |
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| director | [di'rektə, dai'rektə] | 想一想再看 n. 董事，经理，主管，指导者，导演 |
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| evolution | [.i:və'lu:ʃən] | 想一想再看 n. 进化，发展，演变 |
联想记忆
X
单词evolution 联想记忆： e出+volut卷，转+ion→转出来→进化，发育 |
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| authentic | [ɔ:'θentik] | 想一想再看 adj. 可信(靠)的，真实的，真正的 |
联想记忆
X
单词authentic 联想记忆： 源于author作者－属于原创作者的－真正的 |
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| emotional | [i'məuʃənl] | 想一想再看 adj. 感情的，情绪的 |
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| highlight | ['hailait] | 想一想再看 n. 加亮区，精彩部分，最重要的细节或事件，闪光点 |
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| morality | [mə'ræliti] | 想一想再看 n. 道德，美德，品行，道德观 |