congruency

Congruency sequence effects and cognitive control.A desires congruency model of consumer satisfaction.A benefit congruency framework of sales promotion effectivenessCongruency of scent and music as a driver of in-store evaluations and behavior.The matchup effect of spokesperson and product congruency: A schema theory interpretationPersonality moderators of mood congruency effects on cognition: the role of self-esteem and negative mood regulation.Dispositional Motivations and Message Framing: A Test of the Congruency Hypothesis in College Students.Self‐concept and advertising effectiveness: The influence of congruency, conspicuousness, and response modeThe Relation between Remembering and Knowing as Bases for Recognition: Effects of Size CongruencyThe relation between remembering and knowing as bases for recognition: Effects of size congruency , Journal of Memory and Language, ...