A Brief Talk on the Translation of Advertising Language in Terms of Advertising Language Features;

从广告的语言特点谈广告英语的翻译

A Comparative Study on the Vocabulary between Advertising English and News English;

广告英语与新闻英语词汇特点的对比

Make Your Ads Shine with Rhetoric

妙用修辞,广告生辉 ——广告英语的修辞方式分析

The Language Characteristics of the English Ads and the Basical Studying on Translating

英语广告的语言特征及广告英译初探

A Contrastive Study of Words Characteristic between English and Chinese Advertisement;

汉语广告与英语广告语言特点之比较

Textual Features of English Advertisements and C-E Advertisement Translation;

英语广告语篇特征与汉语广告语篇英译

Influence of Tenor on the Mood System of English Advertisement Discourses;

语旨对英语广告语篇语气系统的影响

The Cooperative Principle and Advertising Language in English

英语中的合作原则及广告语言(英文)

Linguistic Features in English Advertising and a Cultural Perspective into the Chinese and Western Advertising Languages;

英语广告的语言特点及中西广告文化对比

Studies on the Language Features of Advertising English from the Perspective of Systemic-Functional Stylistics;

英语广告语言特点从功能文体学角度看英语广告语言

A Pragmatic Approach to Chinese and English Code-switching in Advertising Discourse;

广告语篇中英汉语码转换的语用研究

Pragmatic Analysis Advertising Language in Business English Language;

商务英语中广告语言艺术的语用分析

Analysis of Slogans in English Advertisements from the Pragmatic Perspective;

从语用学角度分析英语广告的口号语

Advertisement Variety of the English Language;

论英语语言的一种功能变体——广告语体

Interpersonal Functions of Person and Mood in English Advertising Discourse;

英语广告语篇中人称、语气的人际功能

A Study of English Composite Ads--An Analysis of Two Related English Education Ads

英语组合广告研究——对两则英语招生广告语篇的分析

Presupposition in Medicine Advertising;

预设在英语医药广告中的运用(英文)

The Stylistic Features of English"Hard-Sell"Advertisement;

英语“硬卖”广告的文体特征(英文)