雅思写作参考范文:广告误导消费者

查字典英语网 2016年02月29日

      雅思写作参考范文

      Thehighconsuminggoodsarecausedbytheadvertisementsratherthantherealneedsofthesociety. Whatdoyouthink?

      Theconsumingbehaviorsareinfluencedbydiversifiedfactors, suchasimpulse, self-satisfaction, curiosity, andsoon. ButthemostinfluentialfactoristhepromotionofproductsonTVcommercialsandadvertisements. Advertisementsarechangingourconsumingideasandbehaviors.

      Itishardtodatebacktotheexactdatewhenadvertisementsstarted. Theemergeofadvertisementsisbeneficialforboththepurchasersandmanufacturers, fortheformercanbeinformedofthelatestproducts, togetherwiththeirnovelfunctionsandusages, whichmeettheneedsofconsumers, andthelatter, undoubtedly, canmakelargermarginsandgainreputationthroughthepublicityofproducts. Inaword, advertisingislikeago-betweener, whohelpsthemanufacturerstofindthebestbuyers.

      Advertisementschangeourconsumingbehaviors, accordingtotherecentsurveyscarriedoutbysomeinstitutes. Thecolors, musicandslogansofadvertisementsarelikelytostimulateaudiencesdesiretobuyregardlessoftheirrealneeds. Housewivesoftencomplainthattheyalwaysbuythethingsuselessatall, andthattheirpurchasingdecisionsaremadeonimpulse. Someadvertisementsoftenexaggeratetheeffectsandfunctionsofproducts, whichinducesconsumerstomakewrongdecisions. Whatsmore, somepeople, especiallyyoungstersliketopursuefashion. Intheireyes, advertisementsrepresentvogueandthetrendofsocialdevelopment.

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