ValuesandAttitudes
Valuesarepeople’sbasicbeliefsaboutthedifferencebetweenrightandwrong，goodandbad. Anattitudeisawayofthinkingoracting. Valuesandattitudesinfluenceinternationalbusiness. Forexample，manypeopleintheUnitedStatesbelievethatchocolatefromSwitzerlandisbetterthanchocolatefromothercountries，andtheybuyalotofit.
CustomsandManners
Customsarecommonsocialpractices. Mannersarewaysofactingthatthesocietybelievesarepolite. Forexample, intheUnitedStates, itisthecustomtohavesalad(色拉) beforethemaincourseatdinner, notafter. It’snotacceptabletotalkwithfoodinmouthattable. Failuretounderstandthecustomsandmannersofothercountrieswillbringdifficultysellingtheirproducts. OrangejuiceasabreakfastdrinkofanAmericancompanyinFrancedoesn’tsellwellbecausetheFrenchdon’tusuallydrinkjuicewithbreakfast.
1.Asuccessfulpeopleininternationalbusinessshould________.
A. understandtheculturesofothercountriesbutattachmoreimportancetohisown
B. makedecisionsbasedonthehabitandcustomofhisown
C. considerhisinterestfirst, thentheculturesofothercountries
D. changehispracticeaccordingtodifferentcultures
2.Aknowledgeofthelocallanguageallowsinternationalbusinesspeople________.
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