Module 6
Ⅰ.阅读理解
“ItisoneofthefewbrightspotsintheChineseeconomy,” saysZengMing. Heistalkingaboutecommerce. Mr. Zeng, thechiefstrategyofficerofAlibaba, agiantChineseInternetfirm, predictsthatdigitaltransactionsonhisfirm'splatformswilltop 1 trillionyuan ($ 159 billion) thisyear—morethanAmazon'sandeBay'scombined. Thatisaboldclaim; butconsiderwhathappenedonSinglesSunday.
Inventedafewyearsagobystudentsandseizeduponbydigitalmarketers, thisfestivalforlonelyheartsfallsannuallyonthe 11thdayofthe 11thmonth (since 1 istheloneliestnumber). ItislikeStValentine'sDay, onlyworse. Singletonsshowereachotherwithtendergifts: abarrageofpearls; astormofsweets.
ThisNovember 11ththeyspentasurprising 19 billionyuanonAlibaba'sonlineplatforms—afourfoldincreasefromayearago, andmorethandoublewhatAmericansspentonlinelastCyberMonday (theMondayafterThanksgiving, whenretailersurgeAmericanstoshoponline). About 100 millionpurchaseswerelogged, accountingfor 80% ofthepackagesshippedthatday. Couriers(快递员) wereburiedinparcels.
SolifeisgoodforChina'setailers, then? Notexactly. Thenumberofdigitalmarketersisincreasingandonlinesalesarebooming. Consumersareenjoyinglowerprices, betterserviceandmorevarieties. Theproblem? ThepressureonprofitsinChineseecommerceisworsethanthatinAmerica, reckonsElinorLeungofCLSA, abroker. “Almostnoonemakesmoney,” shesays.
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