Thetechnologyensuresthatstaffmemberscanofferamorepersonalizedservice - anddon'tunwittinglymissoutonpotentiallylucrativesales - byflaggingupfamousorwealthybigspenders.
TheSundayTimesreportsthatthesystem, createdbyCambridge-basedcompanyNECITSolutions, worksbyscanningthefacesofcustomersastheyenterastoreandcheckingthemagainstadatabase.
Thestaffcanthenbealertedviacomputer, iPadorsmartphone - alongwithdetailssuchasclothessize, favoritebuysandspendinghistory.
ThesystemiscurrentlybeingtriedoutinunnameddesignerboutiquesandhotelsintheUK, theUSandtheFarEast. Previously, thecompanyhasdesignedsoftwaretohelpidentifyterroristsandcriminalsforsecurityservices.
'We'retriallingthesystemingeneralretail, whichwouldincludehotelsandanythingwherethepublicarewalkingin,' NECITSolutionsvicepresidentexplainedtothepaper.
'Theluxuryendofthemarketisquiteinterestedinit - they'reinterestedinVIPs.'
DeSilvaalsoaddedthatthey'veaddressedprivacyconcernsandfoundthatmosthigh-profilecustomerswouldbe 'quitehappytohavetheirinformationavailablebecausetheywantaquickerservice, abetter-tailoredserviceoramorepersonallytailoredservice'.
Butsomeshoppersarefightingbackagainstunwantedsurveillance.
TheNewYorkTimesreportsthatNordstromhadbeentestingtechnologythatwouldallowthemtotrackcustomers' Wi-Fisignalsfromtheirsmartphones. Thisallowedthecompanytoanalysehowlongashopperspentinaparticularareaandtotrackshoppermovements, aswellashowmanypeoplethatwalkedpastthestoredecidedtoenter.
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