Readerquestion:
Pleaseexplain "baitandswitch", asin: Oneofthefalseadvertisingpracticesisbaitandswitch.
Mycomments:
Falseadvertising, asnamesuggests, referstoadvertisingthatprovidesfalseinformation.
Oneofsuchpracticesisbaitandswitch. Bait, asinfishbait, referstosomethingenticingorappetizing. Forexample, adoublehamburgeradmayshowahamburgersolargeinsizethatacustomerisledtobelievethatit'slargeenoughtofeedafamilyoffour. Inactualexperience, thecustomerfindsthatthesaidhamburgerissosmallthathisteen-agesoneatstwoofthembyhimself.
PerhapsI'mexaggeratingabit, alittlebit.
Switch, asinbaitandswitch, iswhathappensintheaboveexample: replacingthelargehamburgerinadvertisementswithasmalloneintherestaurant.
Inotherwords, you'reright - baitandswitchisaformofcheating. It'snotright. Unhappyandangrycustomersmayfeellikebringingthehamburgerrestauranttocourt.
Thatis, intheworstcasescenario. Normally, customersmaychoosetoswallowtheirdissatisfactionandnevervisitthesaidrestaurantagain.
Anyways, baitandswitchasabusinesspracticeisdishonest, unethicalandjustwrong.
There'sreallynoappetizingwayofputtingit.
Allright, herearemediaexamplesofbaitandswitch - showingonethingenticing (bait) andreplacingitwithanother (switch):