The New Strategic Brand Management
作者：Jean Noel Kapferer
副标题：Advanced Insights& Strategic Thinking
出版年：2012-2
页数：512
定价：$ 79.10
ISBN：9780749465155
副标题：Advanced Insights& Strategic Thinking
出版年：2012-2
页数：512
定价：$ 79.10
ISBN：9780749465155
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内容简介
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, po...
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